Annual rank7
Sweden · Consumer Cyc.
Zinzino
Offers test-based nutritional supplements, skincare and lifestyle products; its network includes independent partners worldwide.
FY2022–FY2025
FY2022–FY2025
FY2022–FY2025
current context only
Company profile
Home tests, recurring nutrition routines and direct distribution
Zinzino AB is a Swedish listed direct-sales company marketing home tests, nutrition products and skincare in more than 100 markets. Its signature loop couples a dried-blood-spot test with a supplement routine and a later retest; the wider range spans gut health, vitamin D, blood-sugar tracking and skin nutrition. Independent Partners are distributors rather than employees, while laboratory analysis, ingredient processing and manufacturing involve a mix of outside specialists, a 49%-owned associate and a group production subsidiary.
Test-based concept
A test, a routine and a second measurement
The flagship Balance concept starts with a self-administered dried-blood-spot BalanceTest. Samples are analysed anonymously by independent Vitas in Oslo; customers may then pair the result with a BalanceOil+ routine and retest after about 120 days. Zinzino's home tests are self-screening tools for information, not for diagnosis, treatment or cure.
- Follow the Balance concept The baseline test, supplement routine and follow-up measurement
- Examine the BalanceTest The home sampling kit and fatty-acid profile
- Compare the home-test range Balance, gut-health, vitamin D and HbA1c self-screening tests
- ▶ VideoWatch inside the Vitas laboratory English tour of Zinzino's independent analytical partner
Tests and products
The range extends beyond the omega-3 starting point
Beyond fatty acids, the home-test range includes Gut Health, Vitamin D and HbA1c tests. The shop also lists ZinoBiotic+ with eight dietary-fibre sources and Collagen Boozt with marine collagen and hyaluronic acid. These are concrete examples rather than the whole catalogue, and the product pages retain the company's food-supplement and self-screening disclaimers.
- Explore the Gut Health Test A home dried-blood-spot test for gut and metabolic markers
- Open the Vitamin D Test The self-screening vitamin D product page
- Open the HbA1c Test Long-term blood-sugar tracking and lifestyle assessment
- See ZinoBiotic+ A supplement made with eight dietary-fibre sources
- See Collagen Boozt Liquid marine collagen and hyaluronic acid in the skin-nutrition range
Production and quality chain
Suppliers, an associate and a subsidiary have different roles
External supplier LYSI refines fish oil from sardines, anchovies and mackerel in Reykjavik. Cleanthi, a Cypriot olive-oil producer in which Zinzino owns 49%, is an associated company rather than a wholly owned unit. Faun Pharma is different again: Zinzino owns 98.8% of the Vestby subsidiary, which develops and makes tablets, capsules and powders, bottles oils and also serves outside customers.
- Trace the quality chain Vitas analysis, LYSI refining, Cleanthi olive oil and Faun manufacturing
- Follow the making of BalanceOil+ Fish species, Icelandic refining and six purification stages
- Read the 2025 annual report Group ownership, Faun's Vestby operations and geographic structure
Markets and recurring orders
Independent Partners support an online subscription model
Zinzino reports more than 40,000 Independent Partners and operates across more than 100 markets on five continents. Those Partners are distributors rather than employees. Separately, the group reported 370 employees at 30 June 2026 after integrating It Works and Sanki. Customers can buy once or subscribe; Premier subscriptions, automatic refills, ZinoCash and the referral-linked Zinzino4Free programme are designed to keep ordering within the same online system.
- See the company and market history Founders, milestones, Partners and reach across five continents
- See the June 2026 organisation Employees and integration of It Works and Sanki
- Understand subscriptions and deliveries One-time purchases, Premier subscriptions and automatic refills
- Read the Customer Rewards Program ZinoCash, Premier levels and Zinzino4Free mechanics
- ▶ VideoWatch how Zinzino4Free works English explainer of the referral-linked product reward
Official profile sources: This is Zinzino
Current 2026 update
What is changing at Zinzino in 2026?
Zinzino is integrating acquired distributor networks, turning cross-border webshop demand into local markets in Peru and Colombia, and deploying a global customer-support platform in which AI now handles 30% of enquiries. The common thread is how a test-and-subscription model is being scaled across more markets and relationships.
The change in one sentence
The distribution model is being extended through acquired networks, local infrastructure and automation.
The test-and-subscription concept remains central, but the routes to customers are changing: acquired organisations widen the partner base, regional teams add local operations, and a global support platform centralises service channels while AI handles 30% of enquiries. The report shows integration under way, not completed.
Four lenses on 2026
The same four-quadrant format used in the Company profile.
01 · The network integration
It Works moves from announced combination to operating integration
Zinzino acquired It Works' US operating assets, inventory, distributor and customer agreements and IP, plus the international group based in Ireland, on 26 January. During Q2, integration of It Works, Sanki and other acquisitions continued in North America; acquired distributor organisations contributed significantly in the US, Mexico and Canada while organic growth also continued. The report says It Works synergy effects were gradual during Q2 and full merger synergies had not yet been achieved at half-year.
- Current signalIntegration under way · full synergies not yet achieved
- Why it mattersThe strategic test is whether acquired distributors and customers remain active and adopt Zinzino's test-and-subscription offer; the report does not disclose retention or adoption rates.
- Q2 2026 report Zinzino · 2026-08-25
- It Works merger Zinzino · 2026-01-26
02 · From webshop to local market
Peru and Colombia turn cross-border demand into supported local operations
Peru opened officially on 10 February and Colombia on 11 June after each had generated demand through Zinzino's global webshop. The Peru release cited about SEK 1.5 million in monthly pre-launch webshop sales; Colombia recorded about SEK 13 million in first-half revenue, mostly through the global webshop before its official launch. A Mexico-based regional team supports the local operations. The Q2 report calls South America a build-up region where initial orders formed the largest revenue share while the subscription base grew; Brazil is expected next.
- Current signalPeru: February · Colombia: June · Brazil expected next
- Why it mattersZinzino recorded cross-border webshop sales in both markets before opening official local operations with regional support.
- Q2 2026 report Zinzino · 2026-08-25
- Peru launch Zinzino · 2026-02-10
- Colombia launch Zinzino · 2026-06-11
03 · The service layer
A global customer-support platform goes live, with AI handling 30% of enquiries
During Q2, Zinzino replaced its customer-support platform and rolled the new system out across all sales markets. It brings email, chat, telephone, SMS and social media into one workflow, alongside a knowledge base, case management, translation and reporting. The CEO says 30% of customer-service enquiries are now handled through the AI system.
- Current signalGlobal rollout · 30% of enquiries handled through AI
- Why it mattersThis is an operating-scale tool for support and administration, not evidence that product advice or customer outcomes have improved.
- Q2 2026 report Zinzino · 2026-08-25
04 · What to watch
Three questions for the next disclosures
Three questions distinguish network scale from durable customer relationships and service quality.
- Network retentionDoes Zinzino disclose retained It Works distributors or customers, adoption of the test-and-subscription offer, and completion of the remaining synergies?
- Local-market depthDo Peru and Colombia shift from initial orders toward recurring subscriptions, and does Brazil become the next official market?
- Service qualityDoes Zinzino report resolution time, satisfaction or cost outcomes alongside the share of enquiries handled through AI?
Annual record
Ranking history
Future editions add rows; they do not rewrite the 2026 record.
| Edition | Measurement period | Rank | Revenue growth | Net-income growth | Stock return |
|---|---|---|---|---|---|
| 2026 | FY2022–FY2025 | 7 | +141% | +394% | +579% |