Annual rank25
Sweden · Industrials
Plejd
Plejd's product categories cover lighting, window coverings and heating control, according to its company page.
FY2022–FY2025
FY2022–FY2025
FY2022–FY2025
current context only
Company profile
Devices, installer workflow and connected control in practice
Plejd is a Swedish controls and luminaire company built around the electrician. Compact modules and integrated fixtures install like traditional electrical products, connect through a wireless mesh and are configured in one app. The same platform lets households and smaller commercial sites manage lighting, electric underfloor heating and motorised window coverings with switches, scenes, schedules, sensors and remote integrations. Plejd develops the hardware, software, production automation and much of its volume production in-house in Mölndal.
Hardware and mesh
Pucks, sensors and Gateway form one wireless control layer
DIM-01 is a 46 × 46 × 18 mm universal dimmer that fits behind a switch, in a distribution box or at a ceiling fitting. The range adds DAL-01 DALI control, integrated luminaires and WMS-01 motion sensing. GWY-01 then connects the local mesh to Ethernet for remote control and integrations with Apple HomeKit, Google Home, Alexa, Homey and Abra.
- Browse the product system Named modules, luminaires, controls, sensors and accessories
- DIM-01 universal dimmer Dimensions, installation positions, inputs and mesh functions
- WMS-01 motion sensor Range, battery life, grouped sensors and presence levels
- GWY-01 Gateway Ethernet, remote control, vacation mode and integrations
Installer workflow
Install conventionally, configure in the app, hand over a system code
Plejd is designed for electricians: products retain the physical simplicity of traditional controls, while app setup replaces dip switches and complex programming. The installer configures the system and leaves its code on a sticker in the distribution box. An owner imports that code, then can invite owners, users or installers with different access. Product and software development is in-house, and many devices run on Plejd's production lines in Mölndal.
- The electrician workflow Traditional installation, app setup, mesh switching and specialist support
- System import and access roles System code, distribution-box sticker and owner, user or installer access
- Development and production In-house products, services and production lines in Mölndal
Everyday control
One app spans lighting, floor heat and window coverings
Users keep regular switches but can also create scenes, follow sunrise and sunset, set schedules and automate lighting with motion. TRM-01 adds touchscreen control of electric floor heating, day-and-night saving and Gateway-dependent vacation mode. JAL-01 controls 230 V roller shutters and external venetian blinds, including position, tilt, scenes, schedules and automatic end-stop calibration. Plejd's official English-on-screen films demonstrate both devices.
- Lighting in everyday use Switches, app, scenes, schedules, motion and integrations
- TRM-01 thermostat Electric floor heating, touchscreen control and saving modes
- JAL-01 shutter controller Motor control, position, tilt, schedules and calibration
- ▶ VideoWatch: TRM-01 thermostat Official language-neutral animation with English on-screen functions
- ▶ VideoWatch: JAL-01 shutter controller Official language-neutral animation with English on-screen functions
Homes to commercial
A Nordic installed base is moving into larger sites
Plejd reported two million systems and ten million devices in 2025; revenue was concentrated in Sweden (52.1%) and Norway (37.8%), with Finland, the Netherlands, Germany and other countries making up the rest. Its current focus is mainly properties up to about 1,000 m², with a stated plan to serve larger buildings. In Q2 2026, deliveries began for LPN-01, a tunable-white commercial LED panel with its driver and dimmer integrated into the fixture; Plejd says the production ramp was harder than for other products because of its size and complexity. Cases already span a 300 m² Narvik villa, an eleven-floor Gothenburg office and Billingehus hotel.
- Open the LPN-01 commercial panel Tunable white, integrated driver and dimmer, light output and installation options
- Annual report 2025 Installed base, revenue geography, vertical integration and market strategy
- Narvik architect-designed house A 300 m² villa with luminaires, LED strips, scenes and schedules
- Klippan office installation Eleven floors with lighting, ventilation, alarms and locks
- Billingehus hotel Lighting control across rooms, spa, lobby, restaurant and outdoor areas
Official profile sources: Plejd — Smart products made easy · About us — Plejd
Current 2026 update
What is changing at Plejd in 2026?
Plejd is stretching its electrician-first system into commercial lighting and the Netherlands while investing to increase in-house production capacity. Q2 makes the operating handoffs visible: product deliveries are not installations, installation value is not revenue, and wholesaler inventory can move quarterly sales ahead of end-customer use.
The change in one sentence
One installer platform is stretching across site types, countries and factory capacity.
Stages remain distinct: LPN-01 orders are not installed units; CMS-01 was showcased as upcoming, with no availability timing disclosed; Dutch installation value and revenue cover different periods and measure different things; and H2 output matching demand is management's expectation, not achieved capacity.
Four lenses on 2026
The same four-quadrant format used in the Company profile.
01 · Commercial product range
LPN-01 starts shipping while CMS-01 remains an upcoming sensor
Plejd began LPN-01 deliveries in Q2 and says order intake developed in line with its expectations. The commercial LED panel integrates its driver and dimmer, provides tunable white light from 2,200 to 4,000 K and 4,000 useful lumens, and is designed for straightforward connection and wireless grouping. Production ramp-up was more challenging than for other products because of the panel's size and complexity; Plejd expects H2 output to match demand. At Eliaden it separately showcased CMS-01 as an upcoming commercial presence sensor, with no availability date, order, revenue or installation measure disclosed.
- Current signalLPN-01 deliveries began · H2 output is an expectation · CMS-01 showcased as upcoming
- Why it mattersThe panel extends the electrician workflow into commercial lighting, and the sensor is intended to extend it further; shipment, production and end-installation adoption remain different tests.
- H1 product, market and factory update Plejd · 2026-07-09
- LPN-01 product details Plejd · undated
02 · Netherlands
Installation value and revenue show different sides of the Dutch expansion
Plejd reports Q2 Netherlands installation-value growth of 58.4% year on year. It defines installation value as installed units multiplied by price and uses it to exclude inventory variations at wholesalers and electricians. Separately, H1 Netherlands revenue reached SEK 30.6 million, up from SEK 17.0 million. These figures cover different periods and track different things; they should not be read as if one measured the other. Plejd does not disclose the underlying Netherlands installation count.
- Current signal+58.4% Q2 installation value · SEK 30.6m H1 revenue
- Why it mattersThe Netherlands shows Plejd's wholesaler-and-electrician route moving beyond the Nordics; following both metrics separates end-installation value from channel sales.
- H1 product, market and factory update Plejd · 2026-07-09
- Installed base and market strategy Plejd · 2026-04-02
03 · Factory-to-installer flow
Inventory normalisation reveals the handoff from factory to wholesaler to installer
Plejd says the high inventory build-up among wholesalers at the start of 2026 normalised during Q2. Reported sales growth nevertheless reflected both installations and wholesaler inventory movements. More in-house production partly supported gross margin, and lease-financed machinery was added to increase internal capacity, but no added output volume is disclosed. Plejd also says LPN-01 production was somewhat delayed and had not yet had time to balance installation growth versus the previous year. The evidence does not show that machinery removed the product constraint.
- Current signalWholesaler inventory normalised · more in-house production · leased machinery
- Why it mattersVertical integration matters only if factory output, wholesaler stock and electrician installations stay aligned; quarterly revenue can move before the final installation signal.
- H1 product, market and factory update Plejd · 2026-07-09
04 · What to watch
Three questions for the next disclosures
Three questions track conversion from launch, market growth and machinery into sustained installations.
- Commercial rangeDoes LPN-01 output match second-half demand, and when does Plejd report CMS-01 availability and orders?
- Dutch adoptionDo Netherlands installation value and revenue continue growing together, with disclosed installation or channel measures?
- Factory-channel alignmentDoes new machinery translate into quantified output without another wholesaler inventory build or product delay?
Annual record
Ranking history
Future editions add rows; they do not rewrite the 2026 record.
| Edition | Measurement period | Rank | Revenue growth | Net-income growth | Stock return |
|---|---|---|---|---|---|
| 2026 | FY2022–FY2025 | 25 | +124% | +200% | +254% |