Annual rank12
Bulgaria · Technology
Shelly Group
Develops products for remote control and automation, including energy management for electrical appliances.
FY2022–FY2025
FY2022–FY2025
FY2022–FY2025
current context only
Company profile
From a wall box to an open energy platform
Shelly Group makes compact connected devices that sit behind switches, on DIN rails or in wall sockets, turning existing lights, appliances, heating, doors and energy circuits into controllable systems. Users can operate them locally, through Shelly Smart Control or through open integrations such as Home Assistant. The same hardware-software architecture spans do-it-yourself retrofits, installer-led buildings and solar-energy partnerships.
Products at the electrical edge
Tiny retrofit relays sit beside professional panel controls
Shelly 1PM Mini Gen4 fits behind existing switches or sockets, meters power and speaks Wi-Fi, Zigbee, Bluetooth and Matter. At the panel, Pro 4PM gives installers four metered channels with LAN and a display; LOQED adds smartphone, PIN and touch access for European doors. The range adds intelligence to existing electrical infrastructure rather than requiring every appliance or fitting to be replaced.
- Retrofit with Shelly 1PM Mini Gen4 Compact metered switching with Wi-Fi, Zigbee, Bluetooth and Matter
- Control four circuits with Pro 4PM DIN-rail switching, per-channel power metering, LAN and local operation
- Open a door with LOQED Keyless smartphone, PIN and touch access integrated with the Shelly app
- ▶ VideoWatch Pro 4PM manage appliances Official language-neutral product demonstration
A real installation
One solar array shares its surplus between two homes
An official customer-project page documents a system that measures one home's PV output with Shelly Pro 3EM, tracks the second home with Shelly EM Gen3, then switches appliances by priority through Shelly Plus 1PM and Plug S Gen3. Shelly Smart Control provides monitoring and manual override. For professionals, Shelly Academy turns similar know-how into a Bronze-to-Gold installer certification path.
- Explore the two-home PV project Meters, relays and smart plugs route surplus solar energy by priority
- Monitor it in Shelly Smart Control Real-time energy views, cloud history, scenes and manual control
- Train through Shelly Academy Real use cases and Bronze, Silver and Gold installer certification
Software and integrations
Control can stay local, move to the cloud or cross ecosystems
Devices can run on a local network, expose embedded web interfaces and support protocols such as MQTT, while Shelly Smart Control adds cloud-stored energy views and automation. Home Assistant auto-discovers Shelly devices and communicates locally without requiring the cloud. EcoFlow's co-branded Plug S Gen3 and Pro 3EM extend the architecture into solar generation, storage and consumption management across both companies' platforms.
- See local control and open protocols PV automation without mandatory cloud, plus MQTT, HTTP, KNX and integrations
- Explore the Powered by Shelly ecosystem ShellyX devices, unified control, automation and broad system compatibility
- Connect with Home Assistant Auto-discovery and local communication across four Shelly generations
- Follow the EcoFlow integration Co-branded devices link consumption, storage and generation across platforms
Markets and growth positioning
The professional channel is widening an international DIY base
Shelly serves DIY and professional users in more than 100 countries, with sales organisations across Europe as well as the United States and China. The 12 August H1 update reported an installer network of 8,600, after local teams had been established in the United Kingdom, Iberia, France and Italy. An August partnership with ALSO adds pan-European access to resellers, system integrators and professional installers, alongside joint marketing, technical training and sales enablement; the release gives no revenue, volume, exclusivity or country commitments. The model combines device sales, cloud applications, trained installers and technology partnerships.
- Read the H1 2026 operating update Installer scale, product launches and distribution development
- Explore Shelly Group The Bulgarian technology company, its users and international presence
- Follow the ALSO partnership Pan-European distribution, technical training and sales enablement
Official profile sources: Shelly Group Expects Record Year with Over 10 Million Newly Registered Devices · Product series | Shelly Group
Current 2026 update
What is changing at Shelly Group in 2026?
Shelly is moving on three separate tracks: an investment agreement now sets terms for Schneider Electric’s intended voluntary tender offer, Q2 launches turned part of the product roadmap into delivered products, and the professional route to market is widening through installers and a pan-European distribution partnership. The offer has not closed.
The change in one sentence
Control, portfolio delivery and professional distribution are changing on different clocks.
The intended Schneider offer now has stated terms and founder support but remains subject to an actual tender process, acceptance and approvals. Product launches can still be separated from the H2 roadmap, and the professional channel has concrete new reach.
Four lenses on 2026
The same four-quadrant format used in the Company profile.
01 · The control question
An investment agreement sets terms for an intended Schneider offer
On 24 September Shelly signed an investment agreement with a Schneider Electric subsidiary setting out support for an intended voluntary cash tender offer at EUR 70 per share. Both Shelly founders support the proposed transaction. The company says closing is expected by Q1 2027, subject to regulatory approvals and shareholder acceptance. An investment agreement and intended offer are not a completed takeover, and no resulting operating integration or product revenue is established.
- Current signalIntended offer EUR 70/share; closing subject to conditions
- Why it mattersOwnership has progressed beyond preliminary talks, while offer acceptance, approvals and any operating consequences remain future steps.
- Shelly Group 2026-09-24
02 · Product delivery versus roadmap
Three Q2 launches are real; cameras, mini breakers and entry TRVs remain planned
Shelly says the Pro Circuit Breaker, LOQED Pure Smart Lock and Flood Sensor launched successfully in Q2, following Plug M and BLU Presence Sensor in Q1. The Indoor Camera, AI-powered Outdoor Camera, Mini Circuit Breaker series and affordable entry-level smart TRVs are planned for H2. Separately, Shelly exercised a call and acquired the remaining 24% of Shelly Tech for EUR 0.9 million, bringing ownership to 100%; the report calls the subsidiary important to product development and the technology ecosystem but does not attribute specific launches or revenue to it.
- Current signal3 Q2 launches · 4 H2 product lines planned · Shelly Tech now 100%
- Why it mattersLaunch status shows which roadmap items reached market, while full ownership of the technology subsidiary is an organisational fact rather than proof of product or revenue contribution.
- H1 products and channel Shelly Group · 2026-08-12
- Shelly Tech ownership Shelly Group · 2026-07-27
03 · The professional channel
Installer growth is joined by a pan-European distributor
The 12 August H1 update reported Shelly's installer network at 8,600, up from 6,700 after Q1. Local teams had already been established in the United Kingdom, Iberia, France and Italy. On 19 August, Shelly announced an agreement with ALSO that provides access to its European network of resellers, system integrators and professional installers, combined with joint marketing, technical training and sales enablement. The release gives no revenue, volume, exclusivity or country commitments.
- Current signal8,600 installers · ALSO partnership announced 19 August
- Why it mattersThe route to market is becoming more professional and pan-European, but network access is not the same as converted sales.
- H1 products and channel Shelly Group · 2026-08-12
- Q1 products and teams Shelly Group · 2026-05-11
- ALSO partnership Shelly Group · 2026-08-19
04 · What to watch
Three questions for the next disclosures
Three questions separate unresolved ownership, product delivery and channel conversion.
- Offer outcomeDoes Schneider submit a formal offer, and what terms, timetable and conditions are disclosed?
- H2 launchesWhich planned cameras, mini breakers and entry TRVs become commercially available, and on what dates?
- Channel conversionDoes Shelly disclose installer activity or sales volumes attributable to ALSO and the four local market teams?
Annual record
Ranking history
Future editions add rows; they do not rewrite the 2026 record.
| Edition | Measurement period | Rank | Revenue growth | Net-income growth | Stock return |
|---|---|---|---|---|---|
| 2026 | FY2022–FY2025 | 12 | +220% | +182% | +450% |