Annual rank12
Bulgaria · Technology
Shelly Group AD
Develops products for remote control and automation, including energy management for electrical appliances.
FY2022–FY2025
FY2022–FY2025
FY2022–FY2025
current context only
Company profile
From a wall box to an open energy platform
Shelly Group makes compact connected devices that sit behind switches, on DIN rails or in wall sockets, turning existing lights, appliances, heating, doors and energy circuits into controllable systems. Users can operate them locally, through Shelly Smart Control or through open integrations such as Home Assistant. The same hardware-software architecture spans do-it-yourself retrofits, installer-led buildings and solar-energy partnerships.
Products at the electrical edge
Tiny retrofit relays sit beside professional panel controls
Shelly 1PM Mini Gen4 fits behind existing switches or sockets, meters power and speaks Wi-Fi, Zigbee, Bluetooth and Matter. At the panel, Pro 4PM gives installers four metered channels with LAN and a display; LOQED adds smartphone, PIN and touch access for European doors. The range adds intelligence to existing electrical infrastructure rather than requiring every appliance or fitting to be replaced.
- Retrofit with Shelly 1PM Mini Gen4 Compact metered switching with Wi-Fi, Zigbee, Bluetooth and Matter
- Control four circuits with Pro 4PM DIN-rail switching, per-channel power metering, LAN and local operation
- Open a door with LOQED Keyless smartphone, PIN and touch access integrated with the Shelly app
- ▶ VideoWatch Pro 4PM manage appliances Official language-neutral product demonstration
A real installation
One solar array shares its surplus between two homes
An official customer-project page documents a system that measures one home's PV output with Shelly Pro 3EM, tracks the second home with Shelly EM Gen3, then switches appliances by priority through Shelly Plus 1PM and Plug S Gen3. Shelly Smart Control provides monitoring and manual override. For professionals, Shelly Academy turns similar know-how into a Bronze-to-Gold installer certification path.
- Explore the two-home PV project Meters, relays and smart plugs route surplus solar energy by priority
- Monitor it in Shelly Smart Control Real-time energy views, cloud history, scenes and manual control
- Train through Shelly Academy Real use cases and Bronze, Silver and Gold installer certification
Software and integrations
Control can stay local, move to the cloud or cross ecosystems
Devices can run on a local network, expose embedded web interfaces and support protocols such as MQTT, while Shelly Smart Control adds cloud-stored energy views and automation. Home Assistant auto-discovers Shelly devices and communicates locally without requiring the cloud. EcoFlow's co-branded Plug S Gen3 and Pro 3EM extend the architecture into solar generation, storage and consumption management across both companies' platforms.
- See local control and open protocols PV automation without mandatory cloud, plus MQTT, HTTP, KNX and integrations
- Explore the Powered by Shelly ecosystem ShellyX devices, unified control, automation and broad system compatibility
- Connect with Home Assistant Auto-discovery and local communication across four Shelly generations
- Follow the EcoFlow integration Co-branded devices link consumption, storage and generation across platforms
Markets and growth positioning
The professional channel is widening an international DIY base
Shelly serves DIY and professional users in more than 100 countries, with sales organisations across Europe as well as the United States and China. Its installer network passed 5,300 in 2025. To support the next stage, the principal contract-manufacturing plant was set to raise monthly capacity from about 800,000 units to 1.5 million during the second half of 2025. The model combines device sales, cloud applications, trained installers and technology partnerships.
- Read the 2025 operating overview International sales coverage, installer expansion and portfolio development
- Explore Shelly Group The Bulgarian technology company, its users and international presence
- See how production was scaled Principal-partner capacity planned to rise from 800,000 to 1.5 million units a month
Official profile sources: Shelly Group Expects Record Year with Over 10 Million Newly Registered Devices · Product series | Shelly Group
Current 2026 update
What has changed in 2026?
First half ended 30 June 2026 · 13 July 2026
First half ended 30 June 2026latest official update
1company-specific highlights
+3%2026 stock return · context only
Preliminary first-half revenue
Preliminary group revenue was EUR 68.3 million, about 27% above the first half of 2025.
Official 2026 sources: Shelly Group reports preliminary group revenue for the first half of 2026 · 13 July 2026
Annual record
Ranking history
Future editions add rows; they do not rewrite the 2026 record.
| Edition | Measurement period | Rank | Revenue growth | Net-income growth | Stock return |
|---|---|---|---|---|---|
| 2026 | FY2022–FY2025 | 12 | +220% | +182% | +450% |