Germany · Consumer Cyc.
ZEAL Network
Through LOTTO24 and Tipp24, enables participation in state-licensed lotteries, social lotteries and virtual slot games.
FY2022–FY2025
FY2022–FY2025
FY2022–FY2025
current context only
Company profile
Regulated lotteries, proprietary formats and digital games
ZEAL Network is a regulated digital-lottery and games group centred on Germany. LOTTO24 and Tipp24 broker participation in state lotteries; proprietary charity lotteries put homes, cars or long-duration income at the centre of distinct products; ZEAL Instant Games creates slots, scratchcards and instant-win titles. A cloud platform connects acquisition, payments, participation, service and compliance, while a separate venture arm backs prize-led gaming businesses.
State-lottery brokerage
LOTTO24 and Tipp24 connect customers to licensed draws
ZEAL's LOTTO24 subsidiary acts for customers and transmits their entries to the relevant lottery operators. It earns brokerage commissions without assuming organiser risk for German state-lottery products. The catalogue spans LOTTO 6aus49, Eurojackpot, Spiel 77, Super 6, GlücksSpirale, Keno, lottery clubs, instant lotteries and Deutsche Fernsehlotterie.
- Understand the brokerage model Commission income, customer agency and organiser-risk boundary
- Read the nationwide licence LOTTO24's German brokerage permission through June 2029
- Open LOTTO24 German-language consumer storefront for licensed lottery participation
- Open Tipp24 German-language second brand in ZEAL's multi-brand model
Proprietary formats
Charity lotteries diversify the offer beyond jackpot cycles
freiheit+ supports education projects, while Dream House Raffle turns a named property into the headline prize. Dream Car Raffle joined the portfolio in 2026: wholly owned Dreamify operates the product, Lotto24 handles marketing and sales, and at least 20% of each ticket price goes to charitable organisations. These formats sit beside, rather than replace, state-lottery brokerage.
- See how the portfolio evolved From freiheit+ to house and car raffles
- Explore freiheit+ German-language charity lottery supporting education projects
- Visit Dream House Raffle German-language property-led lottery experience
- Read the Dream Car launch Group structure, charitable contribution and product mechanics
- Visit Dream Car Raffle German-language live product and current vehicle season
Platform, games and experimentation
One cloud stack supports several regulated business models
ZEAL links marketing, product development, technology, data analysis and service through an internally developed cloud platform. Around 85% of new customers arrive by smartphone; personalised communication, automated campaigns and self-service support retention. By H1 2026, ZEAL reported Games separately with around 790 B2C titles and 35,000 monthly active users. Since June, York Scheunemann has led Games with responsibility for expanding the offering and international partner ecosystem, while ZEAL Ventures gives the group a separate window on emerging prize-led businesses.
- Open the H1 2026 Games update Separate reporting, catalogue scale, audience growth and monetisation boundary
- Open the current company presentation Official concise view of the platform, portfolio and business development
- Browse ZEAL Instant Games English-language slots, instant wins and scratchcards from the group studio
- Meet ZEAL Ventures English-language portfolio of prize-led gaming investments
- ▶ VideoVideo: hear management explain Q1 2026 English operating and portfolio highlights from CFO Andrea Behrendt
Responsibility and public benefit
Player safeguards sit alongside measurable community flows
ZEAL reports that its 2025 activity directed €379 million to social and community projects and paid €473 million to 2.1 million winners. Its player-protection framework includes deposit, stake and loss limits, breaks and self-exclusion, age controls and AI-supported detection of unusual playing patterns. Information security is audited annually against ISO 27001.
- See ZEAL's reported social impact Community funding, winners and governance priorities
- Read the 2025 ESG report Player protection, responsible marketing, data security and impact
- Review reports and presentations Official results, transcripts, webcasts and management materials
Official profile sources: ZEAL achieves double-digit growth in 2025 · History | ZEAL Network · Business Model | ZEAL Network
Current 2026 update
What is changing at ZEAL Network in 2026?
ZEAL has signed an agreement for a UK prize-draw acquisition, seen Dream Car contribute to H1 growth and put Games under dedicated leadership.
The change in one sentence
The lottery broker is assembling a broader prize platform, but the UK move still awaits closing.
Owned raffles and the Games segment are gaining operating weight beside German brokerage while SevenCanyon remains an agreed, not completed, transaction.
Four lenses on 2026
The same four-quadrant format used in the Company profile.
01 · United Kingdom
The UK entry is agreed, not completed
ZEAL signed an agreement to acquire SevenCanyon's remaining 96.5%, adding to its existing 3.5% stake. The target operates 7days Performance, Redline Competitions and UK Carp Competitions across car, house and lifestyle-prize draws. The inside-information release says completion occurs upon payment of the purchase price, when the agreement becomes legally effective. ZEAL had not announced completion, consolidation or integration by the 28 August cutoff.
- Current signalRemaining 96.5% under agreement · three brands · completion not announced
- Why it mattersSevenCanyon is a fast route into UK prize draws, but ZEAL cannot treat its customers, platforms or earnings as integrated before closing.
- SevenCanyon agreement and closing condition ZEAL Network · 2026-07-09
- SevenCanyon brands and business ZEAL Network · 2026-07-09
02 · Dream Car
A Porsche raffle becomes an owned-format test
ZEAL launched Dream Car in April as its third German charity lottery. Dreamify operates it and Lotto24 handles marketing and sales; the first guaranteed draw offered a Porsche 911 GT3 RS across 250,000 tickets, with at least 20% of each ticket price allocated to charitable organisations. H1 calls the launch successful and identifies it as one contributor to Lotteries growth, but discloses no sell-through, repeat-participation, product-revenue or realised charity-allocation figure.
- Current signalThird German charity lottery · Porsche launch draw · no product KPI disclosed
- Why it mattersAn owned prize format can diversify demand beyond jackpot cycles, but repeat behaviour and product economics remain unproven.
- H1 product and segment update ZEAL Network · 2026-08-05
- Dream Car launch mechanics ZEAL Network · 2026-04-14
03 · Games
Games gets a dedicated leader for its next phase
ZEAL reported around 790 B2C game titles and 35,000 monthly active users in H1, up 34%. Games revenue grew 17%, but average revenue per user fell 13% and EBITDA rose only 2%. Since June, former Google executive York Scheunemann has led Games as Vice President, with responsibility for expanding the offering and building the international partner ecosystem. The 25 August release postdates H1 reporting and establishes no causal contribution to the H1 results.
- Current signalAbout 790 titles · MAU +34% · ARPU -13% · EBITDA +2%
- Why it mattersThe audience and catalogue are growing faster than per-user monetisation; leadership and partnerships now need to improve the quality of that growth.
- H1 product and segment update ZEAL Network · 2026-08-05
- Games leadership and partner remit ZEAL Network · 2026-08-25
04 · What to watch
Three questions for the next disclosures
The next disclosures should distinguish a completed acquisition, repeat owned-format demand and durable Games economics from headline activity.
- UK closingDoes SevenCanyon complete, and when do ZEAL disclose consolidation, integration and compliance milestones?
- Owned-format proofDoes Dream Car report sell-through, repeat participation, product revenue or realised charity allocations after the first draw?
- Games qualityDo new partners and product expansion stabilise ARPU and convert Games audience growth into stronger EBITDA?
Annual record
Ranking history
Future editions add rows; they do not rewrite the 2026 record.
| Edition | Measurement period | Rank | Revenue growth | Net-income growth | Stock return |
|---|---|---|---|---|---|
| 2026 | FY2022–FY2025 | 39 | +108% | +161% | +123% |