Annual rank36
Sweden · Consumer Non-Cyc.
Haypp Group
Operates eleven distinct e-commerce brands across the United States and five European countries.
FY2022–FY2025
FY2022–FY2025
FY2022–FY2025
current context only
Company profile
Local nicotine storefronts on one e-commerce and logistics platform
Haypp Group is an online retailer in an adult-only, regulated category. Eleven storefront brands sell nicotine pouches, snus and related products across six European countries and the United States, adapting assortment, customer journeys and compliance to each market. Behind those local names sits shared e-commerce infrastructure, consumer and category data, and a fulfilment network spanning company-operated warehouses in Sweden, Norway, the United Kingdom and the United States plus a German third-party facility.
Storefronts and markets
Eleven retail names localise one specialist category
Haypp.com serves several European markets, Nicokick is the US-facing brand and Northerner operates country storefronts in the United Kingdom, United States and Germany. Snushjem and Snuslageret serve Norway; Snusbolaget, Snusnetto and Nettotobak serve Sweden; Snusmarkt serves Switzerland; VapeGlobe serves Germany. The group portfolio is the boundary source connecting these consumer sites to Haypp.
- Map the complete storefront portfolio Eleven official brands and their country markets
- Open Haypp UK The group's English-language Haypp storefront
- Visit Nicokick in the United States Haypp's US specialist retail brand
- Visit Northerner UK One of Northerner's three country storefronts
Platform and fulfilment
Local shops share payment, data and warehouse infrastructure
The operating model links online acquisition, payment, distribution and service with analysis of category and customer behaviour. Haypp reports company-operated warehouses in Sweden, Norway, the United Kingdom and Texas, plus third-party logistics in Germany. The Texas facility replaced US third-party warehouses with one automated operation, while a unified European sales platform was completed during 2025. Snusmarkt illustrates cross-border fulfilment, shipping Swiss orders from Stockholm.
- See Haypp Group at a glance Consumers, brands, markets and operating scope
- Explore the operating model Online conversion, payment, distribution, service and data
- Read the 2025 sustainability report Warehouses, the Texas automation project and European platform migration
- Visit Snusmarkt in Switzerland A country storefront fulfilled directly from Stockholm
Regulated retail controls
Market rules, age checks and product review shape the catalogue
Haypp states that each storefront follows the laws, regulations and industry practices of its market. Its 2025 report describes age verification, customer-order-destination traceability and testing of new products considered for the assortment. These are operating controls for an adult nicotine retailer, not health guidance: availability, permitted categories and verification methods differ by jurisdiction.
- Review Haypp's policy framework External market rules and internal governance
- Open the code of conduct Group-wide principles for employees and business partners
- Explore sustainability and product controls Testing, logistics, packaging and workforce priorities
Strategy in management's words
Search, assortment, insights and compliance form the flywheel
Haypp's investor materials present a model in which specialist search traffic brings adults to broad assortments, purchasing behaviour informs suppliers, and fulfilment scale supports delivery economics. The May 2026 ABGSC deck and recording add concrete views of storefront traffic, product launches, media and insights services, logistics and age-access systems. These materials explain management's strategy; they are not independent assessments of product risks.
- Browse reports and presentations The issuer's current financial and investor library
- Open the May 2026 strategy deck Storefront traffic, assortment, insights, fulfilment and compliance
- Read the investment case Management's description of platform and regulatory capabilities
- ▶ VideoWatch Haypp at ABGSC Investor Days English-language management presentation from May 2026
Official profile sources: About Haypp Group · People — Haypp Group careers · Haypp Group's portfolio
Current 2026 update
What has changed in 2026?
Q1 2026 · 7 May 2026
Q1 2026latest official update
4company-specific highlights
−10%2026 stock return · context only
Revenue
Q1 net sales rose to SEK 1,104.0m from SEK 923.2m.
Active consumers
Active consumers rose to 652,000 from 553,000.
Adjusted EBITDA
Q1 adjusted EBITDA fell to SEK 52.0m from SEK 68.1m.
Operating profit
Q1 operating profit fell to SEK 14.0m from SEK 37.8m.
Official 2026 sources: Interim report Q1: 24% topline growth in constant currency with sustained gross margin · 7 May 2026
Annual record
Ranking history
Future editions add rows; they do not rewrite the 2026 record.
| Edition | Measurement period | Rank | Revenue growth | Net-income growth | Stock return |
|---|---|---|---|---|---|
| 2026 | FY2022–FY2025 | 36 | +53% | +118% | +423% |