Croatia · Consumer Cyc.
Imperial Riviera
Hospitality operator serving guests across ten hotels, three resorts and two campsites in Croatia.
FY2022–FY2025
FY2022–FY2025
FY2022–FY2025
current context only
Company profile
Destination assets connected by Valamar's hospitality platform
Imperial Riviera owns a multi-format Croatian hospitality portfolio across Rab, Makarska, Poreč and Dubrovnik. Its assets range from heritage and premium family hotels to lifestyle accommodation and campsites. Consumer products are presented through Valamar brands, while the listed company retains its own investor identity and combines the histories of Rab-based Imperial and Hoteli Makarska.
Portfolio
Fifteen properties across four Croatian destinations
Imperial's official portfolio records 10 hotels, three tourist resorts and two campsites, together offering 4,466 accommodation units and capacity for 10,700 guests. Rab supplies the widest mix; Makarska adds three beachfront formats, Dubrovnik adds a resort cluster, and Valamar Parentino Hotel gives the company an Istrian position in Poreč.
- Explore Rab Heritage, family, resort and camping products on the island
- Explore Makarska Three beachfront products with distinct guest propositions
- Explore Dubrovnik Lacroma, Tirena and Sunny Dubrovnik
- Explore Poreč The Valamar Parentino Hotel foothold in Istria
Rab
A new family flagship beside a restored heritage hotel
Arba Resort is a premium all-inclusive family product with six pools, a 1,500-square-metre family area, an 800-square-metre spa and access to the Capo Fronte forest. Imperial Heritage Hotel serves a different trip: a restored property near Rab's old town, with Nobilis and Veritas dining, wellness and transfers to nearby beaches.
- Enter Arba Resort Rooms, all-inclusive dining, family facilities and Capo Fronte
- See the pools and spa Aquamar, family pools, beach and Mediterranean wellness
- Visit Imperial Heritage Hotel Restored accommodation, dining and wellness near Rab old town
- ▶ VideoVideo: Arba Resort Official language-neutral film of the 2025 family investment
Guest propositions
Lifestyle, meetings and family formats share one system
In Makarska, Dalmacija [PLACES] combines flexible dining, music, games and access to Biokovo activities. Valamar Lacroma adds a large Dubrovnik meetings and leisure product, while Parentino focuses on family stays close to Poreč. These properties show how the portfolio targets different occasions without presenting every asset under one hotel concept.
- Open Dalmacija [PLACES] Flexible beachfront hospitality in Makarska
- Explore the activity model Games, music, water sports and Biokovo adventures
- Visit Valamar Lacroma A Dubrovnik hotel spanning leisure and events
- Visit Valamar Parentino Family accommodation in the Poreč portfolio
History and platform
Two local tourism histories converged after 2016
Imperial was formed on Rab in 1965; Hoteli Makarska traces its company history to 1952. Imperial says Valamar Riviera and Allianz ZB have managed it since the 2016 privatisation. Hoteli Makarska merged into Imperial in 2019, creating Imperial Riviera and bringing destination assets onto a common investment, brand and operating platform.
- Follow Imperial's history Rab roots, privatisation and portfolio expansion
- Follow Hoteli Makarska's history The second local company behind the 2019 combination
- Open financial reports Official company reporting and ownership disclosures
- ▶ VideoVideo: Imperial Heritage Hotel Official language-neutral view of the restored Rab property
Official profile sources: Portfelj · History Imperial d.d.
Current 2026 update
What is changing at Imperial Riviera in 2026?
Imperial Riviera is using a EUR17.4 million investment cycle to extend Arba and rework wellness, public-space connections, campsite utilities and waste logistics while measuring service property by property.
The change in one sentence
The portfolio is being upgraded in many operating layers, but the headline Arba waterpark timing is inconsistent across company channels.
The dated investor report provides the clearest construction timetable; the consumer page's conflicting 2026 label remains visible and is disclosed rather than silently reconciled.
Four lenses on 2026
The same four-quadrant format used in the Company profile.
01 · Arba Phase Two
Forty-five family units, one swim-up pool, 29 bungalows, two villas and two slides — with two stated years
Arba Phase Two began in Q1. H1 page 23 describes a building with 45 new family units and a basement swim-up pool, plus 29 bungalows and two villas. Two adrenaline slides 11.5 and 8.5 metres high form the first Aquamar waterpark phase. The investor report says the expansion should enter operation in 2027. Current Valamar consumer pages separately label two adrenaline slides ‘New in 2026’. The sources do not reconcile that conflict or confirm a 2026 physical opening. This page therefore retains the H1 construction timetable while showing the consumer-facing label as an unresolved discrepancy.
- Current signalWork started Q1 2026 · H1 opening timetable: 2027 · consumer label: New in 2026
- Why it mattersReaders can distinguish a product-page promise from the listed company's dated construction and commissioning schedule.
- H1 portfolio and operating report Imperial Riviera · 31 July 2026
- Arba consumer product page Valamar · Current official product page
- Arba waterpark page Valamar · Current official product page
02 · Portfolio-wide works
A wellness floor, a cycling promenade and composting logistics sit in one plan
The capital cycle reaches beyond Arba. Valamar Meteor's ground floor became a wellness area with saunas, a private-jacuzzi couples room, treatment rooms, a relaxation zone, cold pool and experience showers. Imperial, Valamar and the City of Poreč are jointly developing Parenzana infrastructure: Bike&Lodging, a promenade, squares, waterfront connection and accessible public space. Two sanitary blocks at Valamar Camping San Marino were modernised. In Makarska, two composters now process biowaste for three hotels and an electric vehicle collects it. These are site-level works, not evidence of guest use or financial return.
- Current signalMeteor wellness · Parenzana public realm · two campsite blocks · two composters and one electric vehicle
- Why it mattersThe investment strategy changes guest experience, destination access and back-of-house operations across several properties rather than only adding rooms.
- H1 portfolio and operating report Imperial Riviera · 31 July 2026
03 · Service measured by property
Nearly 15,000 surveys expose both the flagship and the wider operating system
Imperial reports 91% satisfaction from nearly 15,000 H1 guest surveys versus a 90% target. Arba scored 95%; Padova, Meteor and Tirena 94%; Imperial Heritage and Dalmacija [PLACES] 93%; Lacroma and Carolina 92%, with other disclosed properties and camps lower or higher around that range. These are issuer-collected results, not independent ratings. Separately, average group employment rose 6.9% to 1,293, base pay increased from 1 May and agency-worker costs fell as Imperial says direct hiring secured seasonal labour. Imperial itself frames service investment, concepts, amenities and staff as drivers of satisfaction. The Observatory does not independently verify or isolate an effect of the workforce changes on the scores.
- Current signalNearly 15,000 surveys · group score 91% · Arba 95% · average workforce +6.9%
- Why it mattersProperty-level feedback makes service consistency visible across premium, family, lifestyle and camping formats instead of hiding it in one group average.
- H1 portfolio and operating report Imperial Riviera · 31 July 2026
04 · What to watch
Three questions for the next disclosures
The next evidence should resolve the Arba timetable and show how service quality holds when demand arrives late in the peak season.
- Arba timingDo Imperial or Valamar reconcile the consumer page's 2026 slide label with the investor report's 2027 opening timetable?
- Peak serviceDo property-level guest scores remain near H1 levels through the busiest weeks and after the direct-hiring shift?
- Late bookingsWith H1 nights down 2.7% and bookings arriving later, does the full-year report identify which physical targets were met or missed?
Annual record
Ranking history
Future editions add rows; they do not rewrite the 2026 record.
| Edition | Measurement period | Rank | Revenue growth | Net-income growth | Stock return |
|---|---|---|---|---|---|
| 2026 | FY2022–FY2025 | 92 | +68% | +1404% | +14% |