Annual rank4
Poland · Consumer Cyc.
Rainbow Tours
Organises package holidays, dynamically packaged trips, flights and other individual travel services.
FY2022–FY2025
FY2022–FY2025
FY2022–FY2025
current context only
Company profile
Trips, hotels and destination operations
Rainbow Tours designs and sells holidays ranging from all-inclusive beach stays and escorted long-haul tours to cruises. The listed parent reaches further into the journey through Greek hotel-property companies, destination services, overseas distribution and staff training. Its offer combines the consumer-facing Rainbow brand with a five-hotel White Olive-branded platform, an inbound Poland service and tools intended to keep travellers engaged before, during and after a trip.
Trips and holidays
From a beach stay to a continent-spanning itinerary
The winter 2026/27 programme adds direct services from Poland to Penang, Costa Rica, Puerto Vallarta and Mui Ne, alongside established touring products. USA – Oto Ameryka links New York, Las Vegas and the Grand Canyon; other formats include safari-and-beach combinations, all-inclusive resorts and escorted cruises.
- Exotic travel 2026/27 (Polish only) New direct destinations, touring routes and beach combinations
- USA – Oto Ameryka (Polish only) A named cross-country escorted itinerary from New York to the West
- Cruise collection (Polish only) Sea and river itineraries with Polish-speaking tour leaders
- All-inclusive holidays (Polish only) Resorts, family facilities and package variants by destination
Hotel platform
Five branded hotels sit over a two-company ownership structure
The White Olive site presents five branded hotels across Zakynthos, Rhodes, Crete and Kos. Rainbow directly owns 83.07% of White Olive A.E.; White Olive A.E. owns 100% of Ellas Star, making it Rainbow's indirect subsidiary. Both companies own Greek hotel properties. At Marine Aquapark, the exact pools page identifies the 1,869-square-metre Poseidon wave pool alongside theme, children's and adults-only pools.
- White Olive hotel platform Five branded properties across four Greek islands
- Premium Laganas A 4-star Zakynthos property beside the National Marine Park
- Premium Lindos A 4-star Rhodes property near Pefki and Lindos
- Marine Aquapark The Kos family resort, restaurants, rooms and water-park setting
- Marine Aquapark pools Named theme, wave, children's and adults-only pools with dimensions
- ▶ VideoWatch Marine Aquapark A 2:06 language-neutral official visual tour of the White Olive property
Operating geography
A Polish operator with controlled businesses abroad
The parent controls a Turkish destination-services company and a Czech distributor, and owns 70% of Romanian tour operator Paralela 45. Its English-language Rainbow Incoming service also builds custom Poland programmes for travel professionals, from a seven-day southern route to Jewish-heritage, Chopin and Baltic itineraries; at home, Rainbow reports more than 100 sales offices.
- Capital group Exact ownership, locations and roles of the controlled companies
- Rainbow Incoming Custom Poland itineraries for tour operators and travel professionals
- Who Rainbow is (Polish only) People, sales offices and the company's approach to destinations
Customer and service system
Training, loyalty and destination stories support the trip
Rainbow Academy, operated through wholly owned My Way, trains tour leaders, holiday representatives and leisure animators. Bumerang vouchers apply to eligible holidays, escorted tours and 7+7 trips completed while the customer participates; qualifying trips booked from 16 July 2024 before enrolment can also count when the traveller joins before departure. Separately bought optional excursions, charter tickets, group bookings and custom Elite trips are excluded. Filmowy Świat adds Polish-language destination series.
- Rainbow Academy (Polish only) Courses for tour leaders, representatives and holiday animators
- Bumerang loyalty programme (Polish only) Eligibility, exclusions, vouchers, four levels and repeat-trip benefits
- Filmowy Świat Rainbow Official Polish-language destination series organised by season
Official profile sources: Warunki Uczestnictwa | Rainbow · Rainbow Tours capital group
Current 2026 update
What has changed in 2026?
Summer 2026 pre-sales through 30 June · 7 July 2026
Summer 2026 pre-sales through 30 Junelatest official update
1company-specific highlights
−4%2026 stock return · context only
Summer customer pre-sales
Pre-sales covered 511,857 customers, 6.6% more than at the same point in the prior summer season.
Official 2026 sources: Informacja o wielkości przedsprzedaży imprez turystycznych objętych ofertą sezonu "Lato 2026", za okres od rozpoczęcia sprzedaży oferty do dnia 30 czerwca 2026 r. · 7 July 2026
Annual record
Ranking history
Future editions add rows; they do not rewrite the 2026 record.
| Edition | Measurement period | Rank | Revenue growth | Net-income growth | Stock return |
|---|---|---|---|---|---|
| 2026 | FY2022–FY2025 | 4 | +112% | +1242% | +856% |